The Ultimate Guide to LinkedIn Image Sizes: Dimensions for Maximum Engagement
Your visual presence on LinkedIn can make or break your professional brand. Whether you are optimizing your personal profile to attract recruiters, building a company page to drive B2B leads, or sharing thought-leadership content, pixelated, distorted, or awkwardly cropped images instantly undermine your credibility.
Because LinkedIn dynamically scales assets across desktop monitors, tablets, and mobile phones, understanding the exact dimensions required for every format is essential. This guide breaks down the optimal LinkedIn image sizes to keep your content crisp, professional, and fully optimized.
Quick Reference: LinkedIn Image Sizes Cheat Sheet
| Asset Type | Optimal Dimensions (Pixels) | Aspect Ratio | Max File Size / Format |
| :— | :— | :— | :— |
| Personal Profile Photo | 400 $times$ 400 | 1:1 | Up to 8MB (JPEG, PNG) |
| Personal Profile Banner | 1584 $times$ 396 | 4:1 | Up to 8MB (JPEG, PNG) |
| Company Page Logo | 400 $times$ 400 | 1:1 | Up to 3MB (JPEG, PNG, SVG) |
| Company Page Cover | 1128 $times$ 191 | ~5.9:1 | Up to 8MB (JPEG, PNG) |
| Standard Link Post | 1200 $times$ 627 | 1.91:1 | Up to 5MB (JPEG, PNG, WEBP) |
| Square Post Image | 1200 $times$ 1200 | 1:1 | Up to 5MB (JPEG, PNG, WEBP) |
| Portrait Post Image | 1080 $times$ 1350 | 4:5 | Up to 5MB (JPEG, PNG, WEBP) |
| Article Cover Image | 1920 $times$ 1080 | 16:9 | Up to 10MB (JPEG, PNG, WEBP) |
1. Personal Profile Dimensions
Your personal profile serves as your digital resume and landing page. Making these two core images pristine is non-negotiable.
- Profile Picture (400 $times$ 400 pixels): Your profile photo is displayed in a circular crop. Keep your face centered, take up about 60% to 80% of the frame, and use a high-resolution source file so it doesn’t pixelate when zoomed in by users.
- Profile Banner / Cover Image (1584 $times$ 396 pixels): This wide banner sits directly behind your profile picture and sets the visual tone for your personal brand.
Crucial Banner Tip: The mobile app crops the left and bottom regions of your banner more aggressively, and your circular profile photo overlaps the bottom-left corner. Keep critical text, taglines, and logos centered or positioned toward the center-right safe zone to prevent them from being hidden or obscured.
2. Feed and Post Image Sizes
When publishing updates, data visualizations, or infographics, choosing the right aspect ratio determines how much screen real estate your post commands in the feed.
- Link Preview Images (1200 $times$ 627 pixels): When you drop an external URL into a post, LinkedIn automatically generates a preview thumbnail. If your website has an optimized Open Graph image matching the 1.91:1 aspect ratio, your link will display cleanly without awkward border clipping.
- Square Posts (1200 $times$ 1200 pixels): A 1:1 aspect ratio takes up significantly more vertical space than a standard horizontal landscape image, making it an excellent choice for quote graphics and step-by-step breakdowns.
- Portrait Posts (1080 $times$ 1350 pixels): Using a 4:5 vertical ratio maximizes mobile screen visibility, pushing competing posts further out of view and naturally driving higher engagement rates.
3. Company Pages and Articles
If you are managing a brand presence or writing long-form content, distinct canvas sizes apply.
- Company Page Logo (400 $times$ 400 pixels): Rendered inside a tight square or circle depending on the UI layout. Use vector-based formats or high-contrast PNGs with transparent or solid backgrounds so your icon remains legible at smaller scales.
- Company Page Cover Image (1128 $times$ 191 pixels): Unlike personal banners, company covers are much wider. Ensure your background graphics seamlessly stretch across this layout without cutting off important brand elements.
- Article Cover Images (1920 $times$ 1080 pixels): Formatted in a classic 16:9 widescreen ratio, article headers appear at the top of long-form thought-leadership pieces and LinkedIn Newsletters, providing an immersive visual introduction for readers.
Best Practices for Flawless Optimization
- Choose the Right File Format: Use PNG for graphics containing text, logos, or geometric shapes to prevent compression artifacts and fuzzy text edges. Use JPEG or WEBP for photographs and complex color gradients.
- Mind the Compression Limits: LinkedIn compresses large uploads. Export your files close to the platform’s maximum file size limits while adhering to the exact pixel dimensions to retain maximum clarity.
- Preview on Mobile: Because a large majority of LinkedIn traffic originates from smartphones, always publish a test post or check your profile layout on a mobile device to ensure text alignment and visual hierarchy translate smoothly.
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